000 00627nam a22001577a 4500
008 220106b |||||||| |||| 00| 0 eng d
100 _aManisha Kapoor
_91188
245 _aWake up Advertising
260 _aMumbai
_bBusiness world Media Pvt. Ltd.
_c1-14 December, 2021
300 _aVol. 41, Issue 03, 1-14 December, 2021, Pages 34-35
520 _aAdvertising continues to reinforce implicit codes in its portrayal of women even though the real women no longer represents those stereotypes
650 _aAdvertising
_91189
654 _aStereotypes
_aStubbornness of Implicit codes
773 _tBusiness World
942 _cAR
999 _c36736
_d36736