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100 _aNoor Fathima Warsia
_91167
245 _aFast Forward to the Future
260 _aNew Delhi
_bBW Businessworld Media Pvt. Ltd.
_cOctober, 2021
300 _aVol. 40, Issues 25, October, 2021, Pages 74 - 81
520 _aContent, culture, interactivity and commerce are all coming together to brew the perfect storm propelling media into a new direction in India, birthing a slew of Mediatech companies that are attractive to consumers and investors alike.
650 _aMediatech
_91168
654 _aCommerce
_aMedia
_aMediatech
_aCulturally Relevant
_aContent reigns
_aInteractivity and Commerce
_aMonetisation Matters
773 _tBusiness World
942 _cAR
999 _c36720
_d36720