000			01103nam a22001697a 4500
999			_c36174 _d36174
008			210624b ||||| |||| 00| 0 eng d
100			_aNattuvathucka Barnabas _9902
245			_aRole of Consumption intent in Service Quality _bPerceived Benefit Relationship
260			_aNew Delhi _bIndian Journal of Marketing _c2020
300			_aIssue No 3, Vol 50, March 2020, Page 22-31
520			_aThe Purpose of this study was two-fold. First, it explained the relationship between service quality and benefit perception. Second, it studied the role of customers' intent in the relationship. Following a descriptive design, data were gathered from a sample of 202 restaurant customers in Goa, India during the year 2017.The areas of Practical relevance included perception, and adaptations in service design and delivery to address customer induces variability.
650			_aMarketing _9903
654			_aService quality, _aHedonic and Utilitarian Intents, _aPerceived Benefits, _aModeration Effect.
700			_aMekoth Nandakumar, _aSony Michael _9904
773			_tIndian Journal of Marketing
942			_cAR