000 00713nam a22001937a 4500
999 _c36164
_d36164
008 210617b ||||| |||| 00| 0 eng d
020 _a9789389365092
100 _aMandrekar Anita
_9887
245 _aConsumer Behaviour
250 _a4th Ed.
260 _aMumbai
_bVipul Prakashan
_c2016
300 _a263
_bPaperback
500 _aComplimentary copy given by Prof. Sanchayita Banerjee
650 _aConsumer Behaviour
_9888
654 _aConsumer Behaviour
_aBehavioural Learning
_aSocial Learning
_aCognitive Dissonance
_aSocial Stratification
_aSocial and Cultural Aspects of Marketing and its Impact on Consumer Behaviour
700 _aBanerjee Sanchayita
_9889
942 _cBK