000 00753 a2200229 4500
999 _c36084
_d36084
003 OSt
005 20210709123634.0
008 210709b ||||| |||| 00| 0 eng d
020 _a9789332587687
040 _aFRC
082 _28th Ed.
_a658.8
_bWIR/LOV
100 _aWirtz Jochen
_9771
245 _aServices Marketing
_bPeople Technology Strategy
250 _a8th Ed.
260 _bPearson India Education Services Pvt. Ltd.
_c2018
_aNoida
300 _a817
_bPaperback
630 _aServices Marketing
_9960
654 _aService Products
_a4 P's of Marketing to Services
_aCustomer Interface
_aDeveloping Customer Relationships
_aService Excellence
700 _aLovelock Christopher
_9961
700 _aChatterjee Jayanta
_9962
942 _2ddc
_cBK