000 00786 a2200205 4500
999 _c36082
_d36082
003 OSt
005 20210331125623.0
008 210331b ||||| |||| 00| 0 eng d
020 _a9781259097966
040 _aFRC
082 _24th Ed.
_a658.8
_bHAV
100 _aHavaldar Krishna K.
_9770
245 _aBusiness Marketing
_bText and Cases
250 _a4th Ed.
260 _bMcGraw Hill Education India Pvt. Ltd.
_aTamil Nadu
_c2019
300 _a608
_bPaperback
630 _aMarketing
_9845
654 _aBusiness Marketing
_aBuying Behaviour
_aBuyer-Seller Relationship
_aMarketing Research
_aProduct and Brand Strategy
_aNew Product Development
_aBusiness Services
_aPersonal Selling Function
_aPricing in Business Marketing
_aInternational Business Marketing
942 _2ddc
_cBK
_e4th Ed.