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003 OSt
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008 210401b ||||| |||| 00| 0 eng d
020 _a9789389538335
040 _aFRC
082 _26th Ed.
_a658.8
_bSAX
100 _aSaxena Rajan
_9740
245 _aMarketing Management
250 _a6th Ed.
260 _bMcGraw Hill Education India Pvt. Ltd.
_aChennai
_c2020
300 _a746
_bPaperback
630 _aMarketing
_9845
654 _aMarketing Environment
_aThe Competition
_aConsumer-Behaviour
_aSegmentation and Targeting
_aMarketing Research and Information Systems
_aMarketing Planning
_aProduct Management
_aCustomer Service
_aAdvertising Management
_aDirect Marketing
942 _2ddc
_cREFBK
_e6th Ed.
999 _c36049
_d36049