000			01388nam a2200217Ia 4500
008			210223s9999 xx 00 und d
100			_aCristina Mary Alexander _9652
520			_a"India's FMCG sector has undergone a phenomental change since liberalization and emerged as the 4th largest sector contributing to the GDP of the country. Several drivers in that has contributed to the changing landscape of FMCG sector in Indian Includes the change in the purchasing behavior of Indian consumers, Growth of e-commerce, rising disposable income, lifestyle changes and a huge untapped market in rural India. In order to cope up with these changes FMCGs in India are looking for new business models, sustainable innovation, new products that suit the markets and competitive strategies to reach the huge potential in India. the study Intends to conduct an empirical investigation to identify the determinants and its relevance in the current FMCG business in India."
650			_aConsumer Behaviour _959
654			_a 5 As
654			_a Competitiveness.
654			_a Patanjali
654			_aFMCG Industry
773			_tPratibimba The Journal of IMIS
942			_cAR
245			_aParadigm shift of 5As in FMCGs Sustainability- A Study with Special Reference to Patanjali
260			_c2018-04-03
300			_a39
440			_p2 _v17 _9653
700			_aMeda Srinivasa Rao _9654
999			_c35998 _d35998