000			01183nam a2200217Ia 4500
008			210223s9999 xx 00 und d
100			_aRupa Rathee _9612
520			_a"The Smell of food cooking in the kitchen can involve numerous thoughts of good experiences while enjoying that food. This same effect is used by scent merketers to emotionally connect with customers in case of other products besides food. Hence, the current paper attempted to study previous literature relating to the use of scent marketing as well as cited certain instances where this technique is being applied. The study is novel in its approach of viewing behavioral responses to scent and use of technology in scenting the environments. The study also provided certain propositions which can be tested in future research studies."
650			_aMarketing _9613
654			_a Consumer behavior
654			_a Mood
654			_a Retail
654			_aScent marketing
773			_tINDIAN JOURNAL OF MARKETING
942			_cAR
245			_aPower of Scent Marketing to Influence Consumer Behavior
260			_c2018-09-21
300			_a14
440			_p9 _v48 _9614
700			_aPallavi Rajan _9615
999			_c35985 _d35985