000 01556nam a2200217Ia 4500
008 210223s9999 xx 00 und d
100 _aJose G Varghese
_9325
520 _a"Micro,Small and Medium sized enterprises play an important role in the Mexican economy,mainly in the generations of jobs and their contribution to the gross domestic Product.The national development plan2012-2018 sees them as a strategic lever for national development and the generation of well being .However govt support has not been sufficient,in part because of the effects of the recent global economic development and the generation of well being,however government support has not been efficentin the part because of the effects of the recent global economic crisis.Therefore it is necessary to look for different strategies that contribute to their development,avoiding their stagnation and in many cases disappearance.In response to this problem,the present research was born with the purpose of contributing to these economic units by adopting the canvas businessmodel as a tool that contributes to its competitiveness."
650 _aTime Management
_9498
654 _aBusiness Plan
654 _aCanvaas Model
654 _aCompetitiveness
654 _aMSMEs
773 _tGITAM JOURNAL OF MANAGEMENT
942 _cAR
245 _a"Aaptation of the Canvas Model as a Competitive Tool For the MSMEs of Lazaro Cardenas,Michoacan"
260 _c2018-01-01
300 _a20
440 _v16
_9499
700 _aDr Rafael Casas Cardenaz
_aDr.Rebeca Almanza
_9500
999 _c35949
_d35949