000			01186nam a2200193Ia 4500
008			210223s9999 xx 00 und d
100			_aGagan Bhatia _9475
520			_aCustomer engagement is a business communication connection between an external stakeholder and an organization through various channels of correspondence.Emerging phenomenon witnesses complex factors governing the choices of producers and consumers. Intense competition is set in both quality of the product and price.The degree to which a company succeeds in creating an intimate long-term relationship with the customer or external stakeholder. The research article indicates that companies are going beyond traditional customer satisfaction or relationship programmes to develop new ways to ensure that customers are engaged in all of their interactions with the company.
650			_aManagement _9476
654			_aCustomer engagement
654			_aGrowing Complexities
654			_aMarketing
773			_tJOURNAL OF RESEARCH
942			_cAR
245			_aGrowing Complexities in Marketing with Special Reference to Customer Engagement
260			_c2018-02-16
300			_a4
440			_p2 _v9 _9477
999			_c35942 _d35942