| 000 | 01133nam a2200253Ia 4500 | ||
|---|---|---|---|
| 008 | 210223s9999 xx 00 und d | ||
| 100 |
_aPallavi _9413 |
||
| 520 | _a"A the technology grows the basic needs of the people had been shifted to the addition of some more needs. Now a days life is not dependent upon the basic things, people, changed their lifestyle according to the time. The researchers intend to study the impact of television advertisements on Generation Y people during their financial planning. On the extracted factors in order to determine the highest impact factor regression analysis has been applied." | ||
| 650 |
_aMarketing _9414 |
||
| 654 | _a Advertisements | ||
| 654 | _a Attractiveness | ||
| 654 | _a Generation | ||
| 654 | _a Interest | ||
| 654 | _a Media | ||
| 654 | _a Newspaper | ||
| 654 | _aTelevision | ||
| 773 | _tPMR: PRAVARA MANAGEMENT REVIEW | ||
| 942 | _cAR | ||
| 245 | _aAn Empirical Stude of Adoption of Television Advertisements among Millennial during Investment Purchase | ||
| 260 | _c2018-08-28 | ||
| 300 | _a7 | ||
| 440 |
_p1 _v17 _9415 |
||
| 700 |
_aSharma Rishi Raj _9416 |
||
| 999 |
_c35921 _d35921 |
||