000			01312nam a2200217Ia 4500
008			210223s9999 xx 00 und d
100			_aBohyeon Kang _9241
520			_a"Companies have invested substantial resources in corporate social responsibility (CSR) initiatives in part to accomplish various strategic objectives. However, firms may utilize CSR to not merely benefit the environment and society, but also to accomplish various strategic objectives. However, firms may utilize CSR to not merely benefit the environment and society, but also to accomplish various firm level strategic objectives and gain competitive advantages. This paper examined the effectiveness of CSR in generating word of mouth and integrated the literature in CSR with the literature on WOM and demonstrated the linkages between the two. The results suggested that CSR image influenced trust and loyalty, and that trust and loyalty had a positive influence on WOM intentions."
650			_aMarketing _9242
654			_aCSR
654			_aLoayalty
654			_aTrust
654			_aWOM
773			_tINDIAN JOURNAL OF MARKETING
942			_cAR
245			_aCorporate Social Responsibility and Word of Mouth Intentions
260			_c2018-04-16
300			_a7
440			_p4 _v48 _9243
700			_aEugene Sivadas _9244
999			_c35867 _d35867