000			01200nam a2200217Ia 4500
008			210223s9999 xx 00 und d
100			_aBalgopal Singh _9208
520			_a"The Study aimed at conceptualizing and measuring consumer based brand equity in the airline industry. This was achieved by focusing on the key dimensions of consumer based brand equity such as brand awareness, brand image, perceived service quality, and brand loyalty. After the study the model was validated through second order factor analysis. The research findings supported the four dimensional model of consumer based brand equity in the airline industry. Finally, an ABE index was calculated for different airline brands based upon the weight of each dimension and mean value of constructs for different airline brands."
650			_aMarketing _9209
654			_a Brand awareness
654			_a Brand equity
654			_a Brand image
654			_a Service quality
654			_aAirlines
773			_tINDIAN JOURNAL OF MARKETING
942			_cAR
245			_aConceptualization and Measurement of Consumer Based Brand Equity for Airlines
260			_c2018-09-21
300			_a18
440			_p9 _v48 _9210
999			_c35857 _d35857