| 000 | 01131nam a2200229Ia 4500 | ||
|---|---|---|---|
| 008 | 210223s9999 xx 00 und d | ||
| 100 |
_aAmitabh Ghose _958 |
||
| 520 | _a"India is the Fourth largest consumer durable product market in the world. However, due to its rapidly changing economic environment, divide between urban and rural markets and heterogeneous demographic regions, it presents unique marketing challenges for green consumer durable products. The results from regression analysis indicated that location of living was a significant moderating factor, while income, qualification, and gender did not register as significant." | ||
| 650 |
_aConsumer Behaviour _959 |
||
| 654 | _aeco-friendly | ||
| 654 | _agreen consumer behaviour | ||
| 654 | _aGreen durable products | ||
| 654 | _amarketing sustainable | ||
| 654 | _asustainable consumption | ||
| 773 | _tINDIAN JOURNAL OF MARKETING | ||
| 942 | _cAR | ||
| 245 | _aConsumption Behaviour Towards Green Durable Products: The Moderating Role of Demographics | ||
| 260 | _c2018-06-30 | ||
| 300 | _a20 | ||
| 440 |
_p6 _v48 _960 |
||
| 700 |
_aBibhas Chandra _961 |
||
| 999 |
_c35812 _d35812 |
||