| 000 | 00681nam a2200229Ia 4500 | ||
|---|---|---|---|
| 008 | 210122s9999 xx 000 0 und d | ||
| 020 | _a9781138998346 | ||
| 100 | _aJugenheimer Donald W | ||
| 250 | _a2nd Ed. | ||
| 530 | _d2017-11-21 | ||
| 650 | _aAdvertising | ||
| 654 | _aAdvertising and Public Relations Research | ||
| 654 | _aQualitative Research | ||
| 654 | _aQuantitative Research | ||
| 942 | _cBK | ||
| 245 | _aAdvertising And Public Relations Research | ||
| 260 |
_aLondon _b"Routledge Taylor & Francis Group, New York" _c2017 |
||
| 082 |
_a659.072 _bJUG/BRA |
||
| 300 | _a367 | ||
| 546 | _aENGLISH | ||
| 700 |
_aBradley Samuel D _aHudson Jerry C _aKelley Larry D |
||
| 999 |
_c27455 _d27455 |
||