| 000 | 00684nam a2200253Ia 4500 | ||
|---|---|---|---|
| 008 | 210122s9999 xx 000 0 und d | ||
| 020 | _a9780199464852 | ||
| 100 | _aDutta Kirti | ||
| 530 | _d2018-10-25 | ||
| 654 | _a Advertising | ||
| 654 | _a Direct Marketing | ||
| 654 | _a Marketing Communication and Strategy | ||
| 654 | _a New Media | ||
| 654 | _a Personal Selling | ||
| 654 | _a Publicity and Public Relations | ||
| 654 | _a Sales Promotion | ||
| 654 | _aPromotion Tool | ||
| 942 | _cBK | ||
| 245 | _aIntegrated Marketing Communications | ||
| 260 |
_aNew Delhi _bOxford University Press _c2016 |
||
| 082 |
_a658.802 _bDUT |
||
| 300 | _a489 | ||
| 546 | _aENGLISH | ||
| 999 |
_c27042 _d27042 |
||