| 000 | 00590nam a2200229Ia 4500 | ||
|---|---|---|---|
| 008 | 210122s9999 xx 000 0 und d | ||
| 020 | _a9781137467591 | ||
| 100 | _aKumar Nirmalya | ||
| 650 | _aBranding | ||
| 654 | _aBrand Acquisition | ||
| 654 | _aCultural Resources | ||
| 654 | _aNational Champions | ||
| 654 | _aNatural Resources | ||
| 654 | _aPositive Campaign | ||
| 942 | _cBK | ||
| 245 | _aBrand Breakout | ||
| 260 |
_aNew York _bPalgrave Macmillan _c2015 |
||
| 082 |
_a658.827 _bKUM/STE |
||
| 300 | _a256 | ||
| 546 | _aENGLISH | ||
| 700 | _aSteenkamp Jan-Bennedict E. M. | ||
| 999 |
_c25697 _d25697 |
||