000 00753nam a2200289Ia 4500
008 210122s9999 xx 000 0 und d
020 _a9781292222691
100 _aClow Kenneth E.
250 _a8th Ed.
530 _d2019-11-02
650 _aMarketing
654 _a Evaluation
654 _a IMC Advertising Tools
654 _a IMC Ethics
654 _a Marketing Communications
654 _a Promotion
654 _a Promotional Tools
654 _a Regulation
654 _aIntegrated Advertising
942 _cBK
245 _aIntegrated Advertising Promotion And Marketing Communications
260 _bPearson Education
_c2018
082 _a659
_bCLO/BAA
300 _a508
546 _aENGLISH
700 _aBaack Donald
999 _c25081
_d25081