000 00436nam a2200121Ia 4500
942 _cPR
100 _aMathew Siju, Naik Anita
245 _aFormulating The Marketing Activities In Terms Of Retail Tie-ups, Theatre Publicity And Customer Feedback For The Upcoming Movie Releases At Sony Pictures
260 _bSt. Francis Institute of Management and Research, Mumbai
_c2008
300 _a39
546 _aENGLISH
700 _aMathew Thomas
999 _c15706
_d15706