000 00352nam a2200121Ia 4500
942 _cPR
650 _aHRM-GEN
100 _aSHERYL JOHN LEWIS (SFMMS1618-0105)
654 _aAdvertising, Evaluation
245 _aEvaluation of Advertising Effectiveness
260 _bSt. Francis Institute of Management and Research, Mumbai
_cWIN/2018
546 _aENGLISH
999 _c14894
_d14894