000 00386nam a2200133Ia 4500
942 _cPR
650 _aMAR
100 _aRodrigues Rochelle
245 _aStudy of Tata Tea's Jaago Re ! Ad Campaign And its Impact on Brand Preference Among Consumers
260 _bSt. Francis Institute of Management and Research, Mumbai
_c2011
300 _a46
546 _aENGLISH
700 _aRamesh G
999 _c14115
_d14115