000 00344nam a2200121Ia 4500
942 _cPR
650 _aMAR
100 _aALISTER LOPES
502 _d2018-2020
245 _aA study on the effects of Look Alike Brands on the Brand Image of Amul
260 _bSt. Francis Institute of Management and Research, Mumbai
_cSUM/2020
546 _aENGLISH
999 _c14054
_d14054