000 00348nam a2200121Ia 4500
942 _cPR
100 _aMathews Kenneth
245 _aUnderstanding Consumer Behaviour Towards Character Based Products In Mumbai
260 _bSt. Francis Institute of Management and Research, Mumbai
_c2010
300 _a54
546 _aENGLISH
700 _aFrancis P S
999 _c13479
_d13479