000 00325nam a2200121Ia 4500
942 _cPR
650 _aMAR
100 _aJoel Fernandes
502 _d2014-2016
245 _aNational Brands vs Private Label Retailers Dilemma
260 _bSt. Francis Institute of Management and Research, Mumbai
_cWIN/2016
546 _aENGLISH
999 _c12225
_d12225