000 00324nam a2200109Ia 4500
942 _cPR
100 _aKothari, Reema
245 _aTesting & Refining The Proposition Of Ioc Xtra Indian Oil's Cash Loyalty Program
260 _bSt. Francis Institute of Management and Research, Mumbai
_c2003
300 _a92
546 _aENGLISH
999 _c12055
_d12055