000 00413nam a2200145Ia 4500
942 _cPR
650 _aMAR
100 _aGonsalves Sinclair
245 _aMeasuring success of new product launches in the Indian automobile Industry
260 _bSt. Francis Institute of Management and Research, Mumbai
_c2014
082 _aWIN/2014/MAR/PR1918
300 _a52
546 _aENGLISH
700 _aKulkarni Vaishali
999 _c11227
_d11227