000 00394nam a2200145Ia 4500
942 _cPR
650 _aMAR
100 _aMehta Shraddha
245 _aConsumer Behavior towards character based products in Mumbai
260 _bSt. Francis Institute of Management and Research, Mumbai
_c2014
082 _aWIN/2014/MAR/PR1919
300 _a30
546 _aENGLISH
700 _aKulkarni Vaishali
999 _c10799
_d10799