000 00437nam a2200121Ia 4500
942 _cPR
650 _aMAR-SPL
100 _aALAN LOUIS CHETTIAR (SFMMS1618-0009)
654 _aAdvertising,Promotion,Consumer Behaviour
245 _aDifferent Advertising and Promotional Strategies used by Budweiser and its effect on the Consumer Choices
260 _bSt. Francis Institute of Management and Research, Mumbai
_cWIN/2018
546 _aENGLISH
999 _c10071
_d10071