Principles of Marketing (Record no. 39069)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00587nam a22002057a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230830b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-959225-0-5 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Geeta Ajay Kohade |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Mumbai |
| Name of publisher, distributor, etc | Sita Publications |
| Date of publication, distribution, etc | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 166 Paperback |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Environment |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Mix |
| 700 ## - ADDITIONAL AUTHORS | |
| Personal name | S Seethlakshmi |
| 700 ## - ADDITIONAL AUTHORS | |
| Personal name | K Shyamala |
| 700 ## - ADDITIONAL AUTHORS | |
| Personal name | Anshul Sharma |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| -- | 2894 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 2895 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 2896 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | 2897 |
| 700 ## - ADDITIONAL AUTHORS | |
| -- | 2898 |
| 700 ## - ADDITIONAL AUTHORS | |
| -- | 2899 |
| 700 ## - ADDITIONAL AUTHORS | |
| -- | 2900 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Koha normalized classification for sorting | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Piece designation (barcode) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | 658_800000000000000_KOH_SEE | MMS | St. Francis Institute of Management and Research | St. Francis Institute of Management and Research | 08/30/2023 | 012751 | 08/30/2023 | 08/30/2023 | Book |