Publicity for Nonprofits (Record no. 37977)

MARC details
000 -LEADER
fixed length control field 00538nam a22001577a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230329b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781419522994
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Beckwith Sandra L.
245 ## - TITLE STATEMENT
Title Publicity for Nonprofits
Remainder of title Generating Media Exposure that Leads to Awareness Growth and Contributions
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc USA
Name of publisher, distributor, etc Kaplan Publishing
Date of publication, distribution, etc 2006
300 ## - PHYSICAL DESCRIPTION
Extent 242
Other physical details Paperback
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Finance
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Non Profit Organizations
-- Endowments
-- Public Relations
-- Fund Raising
-- Publicity
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
100 ## - MAIN ENTRY--PERSONAL NAME
-- 2145

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