Corporate Social Responsibility and Word of Mouth Intentions (Record no. 35867)

MARC details
000 -LEADER
fixed length control field 01312nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210223s9999 xx 00 und d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bohyeon Kang
9 (RLIN) 241
245 ## - TITLE STATEMENT
Title Corporate Social Responsibility and Word of Mouth Intentions
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2018-04-16
300 ## - PHYSICAL DESCRIPTION
Extent 7
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Name of part/section of a work 4
Volume/sequential designation 48
9 (RLIN) 243
520 ## - SUMMARY, ETC.
Summary, etc. "Companies have invested substantial resources in corporate social responsibility (CSR) initiatives in part to accomplish various strategic objectives. However, firms may utilize CSR to not merely benefit the environment and society, but also to accomplish various strategic objectives. However, firms may utilize CSR to not merely benefit the environment and society, but also to accomplish various firm level strategic objectives and gain competitive advantages. This paper examined the effectiveness of CSR in generating word of mouth and integrated the literature in CSR with the literature on WOM and demonstrated the linkages between the two. The results suggested that CSR image influenced trust and loyalty, and that trust and loyalty had a positive influence on WOM intentions."
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
9 (RLIN) 242
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term CSR
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Loayalty
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Trust
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term WOM
773 ## - HOST ITEM ENTRY
Title INDIAN JOURNAL OF MARKETING
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Eugene Sivadas
9 (RLIN) 244
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Article
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Barcode Date last seen Price effective from Koha item type
        St. Francis Institute of Management and Research St. Francis Institute of Management and Research 02/24/2021   AR0701 02/24/2021 02/24/2021 Article