Conceptualization and Measurement of Consumer Based Brand Equity for Airlines (Record no. 35857)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01200nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210223s9999 xx 00 und d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Balgopal Singh |
| 9 (RLIN) | 208 |
| 245 ## - TITLE STATEMENT | |
| Title | Conceptualization and Measurement of Consumer Based Brand Equity for Airlines |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2018-09-21 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 18 |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Name of part/section of a work | 9 |
| Volume/sequential designation | 48 |
| 9 (RLIN) | 210 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "The Study aimed at conceptualizing and measuring consumer based brand equity in the airline industry. This was achieved by focusing on the key dimensions of consumer based brand equity such as brand awareness, brand image, perceived service quality, and brand loyalty. After the study the model was validated through second order factor analysis. The research findings supported the four dimensional model of consumer based brand equity in the airline industry. Finally, an ABE index was calculated for different airline brands based upon the weight of each dimension and mean value of constructs for different airline brands." |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 209 |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Brand awareness |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Brand equity |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Brand image |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Service quality |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Airlines |
| 773 ## - HOST ITEM ENTRY | |
| Title | INDIAN JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Article |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| St. Francis Institute of Management and Research | St. Francis Institute of Management and Research | 02/24/2021 | AR0820 | 02/24/2021 | 02/24/2021 | Article |