Marketing Foundations (Record no. 31642)

MARC details
000 -LEADER
fixed length control field 00710nam a2200265Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210122s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781133190974
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number HUL/PRI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hult G Tomas M
250 ## - EDITION STATEMENT
Edition statement 5th Ed.
245 ## - TITLE STATEMENT
Title Marketing Foundations
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Australia
Name of publisher, distributor, etc. South Western
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent 585
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Order number 2017-11-21
546 ## - LANGUAGE NOTE
Language note ENGLISH
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Management
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Customer Behavior
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Distribution Decisions
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Marketing Research
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Marketing Strategy and Environment
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Product Decisions
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Promotion Decisions
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ferrell O C
-- Pride William M
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note
        MMS St. Francis Institute of Management and Research St. Francis Institute of Management and Research 12/11/2017 Bombay Books 2995.00 566/2017-11-24 658.8 HUL/PRI 011648 01/22/2021 2995.00 01/22/2021 Book Location H 4.4