Integrated Advertising Promotion And Marketing Communication (Record no. 27287)

MARC details
000 -LEADER
fixed length control field 00390nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210122s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8120321561
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Item number CLO/BAA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Clow Kenneth E.
245 ## - TITLE STATEMENT
Title Integrated Advertising Promotion And Marketing Communication
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Prentice-hall Of India
Date of publication, distribution, etc. 2002
546 ## - LANGUAGE NOTE
Language note ENGLISH
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Baack Donald
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type Public note
        MMS St. Francis Institute of Management and Research St. Francis Institute of Management and Research 09/18/2002 SFIMAR 395.00 4 659 CLO/BAA 01787 04/23/2021 04/23/2021 395.00 01/22/2021 Book Location I 5.5