Advertising And Promotions An IMC Perspective (Record no. 26181)

MARC details
000 -LEADER
fixed length control field 00426nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210122s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070080317
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Item number SHA/DSO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Shah Kruti
245 ## - TITLE STATEMENT
Title Advertising And Promotions An IMC Perspective
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. "Tata McGraw-Hill Education Private Limited, New Delhi"
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent 987
546 ## - LANGUAGE NOTE
Language note ENGLISH
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Dsouza Alan
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type Public note
        MMS St. Francis Institute of Management and Research St. Francis Institute of Management and Research 02/07/2013 Vakratund Book House 599.00 1040 2 659 SHA/DSO 009213 04/20/2021 04/20/2021 599.00 01/22/2021 Book Location I 5.6