Brand Breakout (Record no. 25697)

MARC details
000 -LEADER
fixed length control field 00590nam a2200229Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210122s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781137467591
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number KUM/STE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kumar Nirmalya
245 ## - TITLE STATEMENT
Title Brand Breakout
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Palgrave Macmillan
Date of publication, distribution, etc. 2015
300 ## - PHYSICAL DESCRIPTION
Extent 256
546 ## - LANGUAGE NOTE
Language note ENGLISH
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Brand Acquisition
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Cultural Resources
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term National Champions
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Natural Resources
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Positive Campaign
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Steenkamp Jan-Bennedict E. M.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note
        MMS St. Francis Institute of Management and Research St. Francis Institute of Management and Research 08/19/2017 Ashish Book Centre 350.00 962/2017-08-11 658.827 KUM/STE 011414 01/22/2021 350.00 01/22/2021 Book Location I 7.3