Basic Marketing (Record no. 24420)

MARC details
000 -LEADER
fixed length control field 00453nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210122s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070620186
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number PER/MCC
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Perreault William D
250 ## - EDITION STATEMENT
Edition statement 15th ed
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice 2017-06-07
245 ## - TITLE STATEMENT
Title Basic Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. McGraw Hill Education India Pvt Ltd
Date of publication, distribution, etc. 2013
546 ## - LANGUAGE NOTE
Language note ENGLISH
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy E Jerome
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Inventory number Total Checkouts Barcode Date last seen Price effective from Koha item type
        St. Francis Institute of Management and Research St. Francis Institute of Management and Research 06/07/2017 SFIMAR 658.8 PER/MCC   CD0684 01/22/2021 01/22/2021 CD/DVD