Advertising Media Planning (Record no. 23491)

MARC details
000 -LEADER
fixed length control field 00459nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210120s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788120325296
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.111
Item number KEL/JUG
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kelley Larry D.
245 ## - TITLE STATEMENT
Title Advertising Media Planning
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. PHI Learning Pvt. Ltd., New Delhi
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent 144
546 ## - LANGUAGE NOTE
Language note ENGLISH
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Jugenheimer Donald W.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Public note
    Dewey Decimal Classification     PGDM St. Francis Institute of Management and Research St. Francis Institute of Management and Research 08/18/2023 Vakratund Book House 150.00 1925/2011-07-22 659.111 KEL/JUG D01223 01/21/2021 150.00 01/21/2021 Book Location K 1.3