Advertising (Record no. 23214)

MARC details
000 -LEADER
fixed length control field 00737nam a2200313Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210120s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131703823
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number JEF/YAD
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jefkins Frank
250 ## - EDITION STATEMENT
Edition statement 4th ed.
245 ## - TITLE STATEMENT
Title Advertising
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Pearson Education
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent 416
546 ## - LANGUAGE NOTE
Language note ENGLISH
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Advertising
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Copywriting
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Corporate Identity
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Exhibitions
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Internet
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Law and Ethics
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Media
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Public Relations
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Research
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Sales Promotion
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term Sponsorship
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Yadin Daniel
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type Public note
    Dewey Decimal Classification     PGDM St. Francis Institute of Management and Research St. Francis Institute of Management and Research 08/18/2023 Ashish Book Centre,Mumbai 299.00 966/2017-08-11 1 659.1 JEF/YAD D01700 04/21/2021 04/21/2021 299.00 01/21/2021 Book Location K 1.2