Creative Advertising:An Introduction (Record no. 23051)

MARC details
000 -LEADER
fixed length control field 00502nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210120s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781780671192
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number SOR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sorrentino Miriam
245 ## - TITLE STATEMENT
Title Creative Advertising:An Introduction
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. United Kingdom
Name of publisher, distributor, etc. Laurence King Publishing Ltd.
Date of publication, distribution, etc. 2014
300 ## - PHYSICAL DESCRIPTION
Extent 227
546 ## - LANGUAGE NOTE
Language note ENGLISH
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term The Business of Advertising
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Focus term The Development of Advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
      Not for Issue PGDM St. Francis Institute of Management and Research St. Francis Institute of Management and Research BOOKS WORLD,Mumbai 2429.00 21/2011-07-22   659.1 SOR D01588 01/21/2021 2429.00 01/21/2021 Reference Copy