Strategic Brand Management (Record no. 22974)

MARC details
000 -LEADER
fixed length control field 00421nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210120s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780195692280
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number ELL/PET
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Elliott Richard
245 ## - TITLE STATEMENT
Title Strategic Brand Management
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Oxford University Press, New Delhi
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent 265
546 ## - LANGUAGE NOTE
Language note ENGLISH
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Percy Larry
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type Public note
    Dewey Decimal Classification     PGDM St. Francis Institute of Management and Research St. Francis Institute of Management and Research 07/30/2022 SWAMI BOOK HOUSE 275.00 349/2011-09-06 1 658.827 D00449 09/16/2022 07/30/2022 275.00 01/21/2021 Book Location I 3.5