When Your Business Needs a Second Growth Engine Here's how to build it.
James Allen
When Your Business Needs a Second Growth Engine Here's how to build it. - Mumbai Apex Publishing May-June 2022 - Vol. 100, Issue 03, May-June 2022 Pages 76-85
While new technologies continue to upend industries and shorten the lives of corporations there has never been a better time for companies to search for new growth engines. Companies need to identify markets with expanding profit pools, ensure that their offerings are differentiated, and instil an entrepreneurial mindset in the new business while harnessing the skills and assets of the original engine of growth.
Strategic Management
Target Market
Competitive Advantage
Entrepreneurial Mindset
Assets
Growth Engine
When Your Business Needs a Second Growth Engine Here's how to build it. - Mumbai Apex Publishing May-June 2022 - Vol. 100, Issue 03, May-June 2022 Pages 76-85
While new technologies continue to upend industries and shorten the lives of corporations there has never been a better time for companies to search for new growth engines. Companies need to identify markets with expanding profit pools, ensure that their offerings are differentiated, and instil an entrepreneurial mindset in the new business while harnessing the skills and assets of the original engine of growth.
Strategic Management
Target Market
Competitive Advantage
Entrepreneurial Mindset
Assets
Growth Engine