000 00318nam a2200121Ia 4500
942 _cPR
100 _aJoseph Rohit
245 _aConsumer Perception Towards Surrogate Advertising
260 _bSt. Francis Institute of Management and Research, Mumbai
_c2009
300 _a24
546 _aENGLISH
700 _aPrasad Simmi
999 _c9543
_d9543