000 00344nam a2200133Ia 4500
942 _cPR
650 _aMAR
100 _aCarneiro Kimberly
245 _aMainline Advertising Vis-a-Vis Online Advertising
260 _bSt. Francis Institute of Management and Research, Mumbai
_c2011
300 _a81
546 _aENGLISH
700 _aMathew Thomas
999 _c9421
_d9421