000 00358nam a2200109Ia 4500
942 _cPR
650 _aMAR-SPL
100 _aALLISTER ALEX SEQUEIRA (SFMMS1719-0005)
245 _aEffect of Branding on Consumer Buying Behavior A study in Relation to Mens Apparel
260 _bSt. Francis Institute of Management and Research, Mumbai
_cWIN/2019
546 _aENGLISH
999 _c8993
_d8993