000 00378nam a2200145Ia 4500
942 _cPR
650 _aMAR
100 _aD'Mello Fiona V
245 _aRole of Celebrity Endorsements in Building Brand Image
260 _bSt. Francis Institute of Management and Research, Mumbai
_c2013
082 _aWIN/2013/MAR/PR1670
300 _a46
546 _aENGLISH
700 _aRamesh G
999 _c8685
_d8685