000 00383nam a2200145Ia 4500
942 _cPR
650 _aMAR
100 _aJohn Rojith P
245 _aTo Drive Customer Preferences towards CEAT Brand with BTL
260 _bSt. Francis Institute of Management and Research, Mumbai
_c2013
082 _aSUM/2013/MAR/PR1861
300 _a33
546 _aENGLISH
700 _aSinimole K R
999 _c8392
_d8392