000 00371nam a2200109Ia 4500
942 _cPR
650 _aMAR
100 _aBrendon Thomas Hughes (SFMMM2014170002)
245 _aStudy on the Effectiveness of Social Media Marketing and its Influence on Consumer Purchase Behavior
260 _bSt Francis Institute of Management and Research, Mumbai
_cMMM/2017
546 _aENGLISH
999 _c8071
_d8071