000 00438nam a2200145Ia 4500
942 _cPR
650 _aMAR
100 _aNeema Rachit
502 _d2011-2013
245 _aBelow the Line Activation an Effective Marketing Communication and Sales Promotion Tool.
260 _bSt Francis Institute of Management and Research, Mumbai
_aMumbai
_cWIN/2013
082 _aWIN/2013/MAR/PG0180
546 _aENGLISH
700 _aBanerjee Sanchayita
999 _c7832
_d7832